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This is a rebranding project for Crème de Marrons from the Creative Methodologies course at the University of Baltimore.
Original Creme de Marron Hazelnut Label
Crème de Marrons by Clement Faugier is a classic household staple recognizable from its original packaging. The ultimate goal was to create a modern yet eye-catching rebrand.
The product was renamed Smooch, with the tagline “As smooth as a kiss.” The tagline is meant to represent the smooth and delectable texture of the spread.
From left to right: Hazelnut Crème de Marrons, Original Crème de Marrons, Macadamia Nut Crème de Marrons
As seen above, I added two new flavors to make this rebrand more fun. One unique flavor is with the addition of hazelnut, and the second is macadamia nut.
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