Rebranding | Logo Design | Research
This is a rebranding project for Crème de Marrons from the Creative Methodologies course at the University of Baltimore.
Crème de Marrons by Clement Faugier is a classic household staple recognizable from its original packaging. The ultimate goal was to create a modern yet eye-catching rebrand.
The product was renamed Smooch, with the tagline “As smooth as a kiss.” The tagline is meant to represent the smooth and delectable texture of the spread.
As seen above, I added two new flavors to make this rebrand more fun. One unique flavor is with the addition of hazelnut, and the second is macadamia nut.
